Who’s buying ebooks: Geographical insights from eBooks.com

The geographical distribution of ebook sales holds an interesting insight

who's buying ebooks
"Rest of World" -- if it can be regarded as a single market -- is our second-largest territorial market

In answer to the question, “Who’s buying ebooks?” we already know that, unlike printed books, ebooks are significantly more popular with younger readers. But where are those readers?

As an independent, global ebook retailer, we have a unique insight into ebook reading and buying habits around the world. And the answer is kind of interesting. Our biggest market, unsurprisingly, is the US; an affluent, English-speaking bunch who were very early adopters of ebooks — even before the advent of the Kindle.

But our second biggest geo market is Rest-of-World. This is what we affectionately call all those 192 countries that aren’t the US, UK, Canada or Australia.

In fact, we operate 6 distinct websites which are visible according to the territory of the visitor:

  • United States
  • Canada
  • United Kingdom
  • Europe
  • Australia
  • Rest-of World

We’re pulling out the stops to serve our RoW customers as well as we possibly can.

And here’s something else, Australia (pop. 24 million) completely outstrips both the UK (65 million) and Canada (34 million). Why is this? What’s with Australians that they’re so keen on ebooks?

Loyalty might be a factor. The logo we display to visitors from Australia looks like this:

who's buying ebooks - Australians

Do you think that’s enough to deliver double the sales we’re entitled to? Thinking maybe we should add a tagline to the US site’s logo, something like “America first”. Will that work?

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