Who’s buying ebooks?

Demographics suggest a return to growth for ebooks

Who's Buying Ebooks?

The magic of data analytics enables us to drill into the data and see who’s buying ebooks.

Last year Pew Research reported (via The Atlantic) that the average American reads five books per year, a number that increases as readers get older.

Our own data suggests that, at least for now, ebooks work differently. The chart shows that consumption of ebooks on eBooks.com is in inverse proportion to the user’s age.

In fact, 62% of ebook purchases are made by people aged between 18 and 45. If over time — I mean generations — the age demographics of the ebook market come to match the current current print-book age demographic, then it’s fair to project a bright future for the digital format.

Who's Buying Ebooks

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