SPECIAL SALES PRESENT SPECIAL CHALLENGES. Even with printed books it can be complex. But when someone says they’d like to provide a copy of one of your ebooks to 250 individuals, that’s just the beginning of a whole conversation. Their expectations vary widely.
“I only want to pay for the vouchers that are actually redeemed.”
“Don’t make me send unique vouchers to 500 different people. Can’t I give them all the same link?”
“I want my subscribers to buy their ebooks themselves, but at a discount.”
There’s no end to this stuff. It’s like every new special sales inquiry has its own combination of funky requirements.
Our 20 years’ experience helping publishers deliver ebooks to the world has enabled us distil the chaos down to 3 very simple tools that enable you to catch any bulk sales opportunity that comes your way. And we’ve created a single interface for you to login and just do it.
If an instructor, author or organisation says they want to provide an ebook to a number of end users (students, attendees, employees…) simply tell us how you want it to work and we’ll make it happen for you. Once you get the hang of it, you can save time by logging in to your hub account and doing it yourself. The tools are all there for you; but we’re happy to do it for you. Say the word.
1. Generate a discount coupon and refer the customer to eBooks.com
Send the customer to eBooks.com and we’ll look after them from there on. We will bill them for the batch of ebook vouchers. They pay us. And you’ll pay us nothing.
For example, an author might want 50 copies for a workshop. Rather than you having to mess with billing them and handling arrangements yourself, you would introduce the customer (in this case the author) to us and we’ll look after it. You’ll get paid as always, in the normal course of business, minus our trade discount. Fifty sales will appear along with normal sales in our report.
If you negotiated a reduced price with the customer, go to the hub and generate a special discount coupon code, and give it to your customer.
The advantage of this approach is that for you, the publisher, it’s hands-off. You don’t need to manage the customer (create a new account, bill them, etc). Simply send them to eBooks.com and it’s done.
2. Create a batch of vouchers and sell them to your customer
You can manage this easily via your Publisher Hub account. You’ll generate a batch of vouchers (hyperlinks) and provide them to the customer and bill them. The customer distributes the vouchers to their end users. We’ll bill you a small fee per unit. We’ll have no knowledge of what you charge the client.
3. Launch an ebook campaign
“Ebook Campaigns” is the system we used for the recent, huge ebook give-away launched by Hachette UK for healthcare workers.
This means that your customer doesn’t have to email a unique voucher to each of (possibly) hundreds of end users.
We’ll bill you a small fee for every redemption. You charge your customer an agreed price per redemption. That’s all.
You can set up a campaign yourself in a few minutes at the Publisher Hub.
Using one of these simple tools, you can fulfil almost any special ebook sales opportunity in a few minutes. Feel free to contact Gia, Alex or Stephen, and we’ll be glad to talk through the best approach for any opportunity that arises.