Key points
“Ebook Campaigns“ is a new tool from eBooks.com that enables publishers to offer a selection of ebooks to a targeted group of readers.
The ebooks are free in the hands of end users. But the publisher might charge the user’s organisation for the campaign.
You (the publisher) set the rules: allow users to claim every ebook in the offer, or just one, or a few titles. Or you might just want to offer a single title.
You charge your customer whatever you’ve agreed with them. We’ll charge you a small fee per redemption. If it’s a purely promotional campaign (where you’re not billing someone) then we charge you nothing.
Here are two sample campaigns:
What this is good for
- An organisation (company, school…) wants to offer its people a range of your titles. You can create a campaign where users get all the ebooks in the offer, or they can select a few titles that appeal to them.
- An organisation wants to deliver one of your titles to many of its members, staff, customers…
- You (the publisher) want to make an offer to your own people, or maybe to your newsletter subscribers — any targeted group really.
How it works
- Login to your account at our Publisher Hub.
- From the tools available to you, select “Create an Ebook Campaign“.
- Set the rules for this campaign.
(For example, ten titles on offer; each user can choose two.) - Set the start and end dates.
- Define the target audience.
- The system creates a universal access link.
- You forward the link to your customer who, in turn, sends it to their audience.
- When a user clicks that link it opens a customised landing page.
- The recipient chooses their ebook(s) and enters their email address.
- Those ebooks are added to the recipient’s eBooks.com bookshelf, ready to start reading.
It’s a very simple system. You can’t break anything. Jump in and try it out.
Examples
A firm wants its 420 partners to read a specific title. Create a campaign with only that title in it. Limit the number of redemptions to 420. Send the link to your customer.
A property developer wants to engage staff around the topic of cultural diversity. Select 10 suitable titles from your list. Recipients can choose, say, any 3 titles. You will bill the company for all redemptions. We’ll charge you a small fee per redemption.
Reward your newsletter subscribers with free ebooks. You can set up a campaign that enables subscribers to choose, say, 2 freebies from a list of 20 titles. We won’t charge you for this.
A conference organizer features books published by some of the speakers who are presenting. Attendees can choose 4 titles from the 15 listed on the conference program. You will bill the organizer for redemptions.
A mobile device maker wants to include an ebook offer at launch. Give them a choice of 50 mid-list titles, from which users can pick, say, 5. We’ll track the number of redemptions and you bill the customer.
Pricing: Tiny or free
Are you giving these ebooks away? If this is actually a free promo — if you, the publisher, won’t receive payment or compensation for this campaign — then it’s free to you.
Will you be paid for this? If you will be paid by an organization or person(s) for this campaign, we’ll charge you a small fee per redemption.
You will bill your customer according to the terms you’ve negotiated with them.
User authentication
You control who gets these ebooks. You can limit access to:
- A list of email addresses,
- People whose email address has a specific web domain, or
- People coming from a specific web page.
For more info contact us. We’ll get right back to you.
Or just login to your Hub account and give it a try.
Last updated 17 Feb 2020
