Culture Smart Cuba

The Essential Guide to Customs & Culture

Given recent developments in US-Cuban relations, it’s perhaps not surprising that Russell Maddicks’ new book, Cuba – Culture Smart! is an instant bestseller.

It is the essential guide to customs & culture of that island, whose allure has attracted artists, adventurers, writers for over a hundred years.

Cuba is a land of contradictions that is easy to enjoy but difficult for first-time visitors to decipher. The largest island in the Caribbean, it is a tropical paradise that Christopher Columbus called “the most beautiful land that human eyes have ever seen.” It is famous for the romantic charm of its crumbling colonial cities, the beauty of its white sand beaches, and its irresistible Afro-Cuban dance beats.

But it is also a land of shortages and tight government control, which has been in a sixty-year political standoff with its superpower neighbor, the USA. The homegrown version of single-party socialism created by Fidel Castro has kept Cuba in a Cold War time warp that only now is beginning to change. As travel restrictions are relaxed US tourists can once again visit the island. Greater flexibility toward private enterprise is opening it up to boutique hotels and high-quality home-based restaurants. There is a boom in special-interest tourism for cyclists, hikers, birdwatchers, and scuba divers, while foreign entrepreneurs are eagerly exploring investment opportunities.

“The most beautiful land that human eyes have ever seen.” [Christopher Columbus]

Culture Smart! Cuba takes you beyond the usual descriptions of Havana nightlife, vintage cars, and hand-rolled cigars and gives you an insider’s view of an island that is on the brink of historic change. It offers insights into Cuba’s fascinating history, national icons, unique food, vibrant cultural scene, and world-renowned music. Practical tips help business travelers gain an edge on the competition.

Most of all, this book aims to show you how best to break the ice and get a better understanding of the infinitely resourceful Cuban people who, despite severe hardships and shortages over many years, remain optimistic and fiercely proud of their heritage and culture.

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