Is Trustworthy?

Scam or legitimate e-bookseller? Here's how to confirm the bona fides of

Trusted partner is an established ebook vendor that you can rely on is a long-established, leading  e-bookstore, with millions of members around the world. The company is a partner of all the major English language book publishers.

It can be difficult to judge if a website is legitimate or a scam. This is especially important when they want you to provide personal data. There are scams and fraudsters everywhere. But here are some simple ways to assess the trustworthiness of any website, including

Q:   How long have they been in business?

A:   Selling ebooks since 2000

In assessing the legitimacy of an e-commerce business, it’s important to check if the vendor has been in business long. Scam websites are popping up and disappearing all the time – and taking users’ credit card details and personal data with them. A site that has only been active for a few months should be approached with caution.

In partnership with the world’s foremost book publishers, has been providing ebooks to individuals and institutions since 2000. The Internet Archive’s “Wayback Machine” enables you to view independently-archived copies of’s website from as far back as July 2000. This is a fascinating resource, showing sample pages from our website over two decades.

Q   Do they have much traffic?

A:  1,148,323 users per month (that’s quite a lot)

The number of visitors to an online business is a good indication of its legitimacy. Even if a website looks professional and engaging, you should check its traffic before trusting it with your personal data. The more traffic a site has, the more confidence you can have that it is a legitimate business.

Alexa rank is an independent measure of website traffic. It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. Alexa Rank reveals how a website is doing relative to all other sites.

You can view’s SimilarWeb rank here and you’ll see that we receive a good volume of visitors from all over the world. The page also provides estimates of’s traffic growth over time, and other interesting metrics.

Q:   Do other, respected sites link to them?

A:   Yes, 930 independent websites link to

The fact that other, highly regarded companies refer their visitors to a website can give you added comfort as to the legitimacy of that site. According to AHREFs, 16,000 independent websites direct their visitors to And that includes some of the world’s most respected book publishers, who refer their visitors to us for fulfillment. In total, there are 4.9 million independent web pages out there referring their visitors to us.

Major book publishers link to

Here’s a list of just some of the top-tier publishers who link to us. The links below will take you to a product page on each publisher’s website which, in turn, contains a referring link to

Q:   Are they mentioned in the independent press?

A:   Yes…

As an ebook industry pioneer, we have featured in major publications and media since our launch in 2000. Here are some recent articles that refer to in our capacity as a recognized ebook retailer:

Q:   Are they accredited as ethical?

A:   Yes

Ethical Consumer rated the most ethical e-bookseller.

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