Who’s buying ebooks? Ebook purchases by user age

Demographics suggest a return to growth for ebooks

Who's buying ebooks?

The magic of data analytics enables us to drill into the data and see who’s buying ebooks.

Last year Pew Research reported (via The Atlantic) that the average American reads five books per year, a number that increases as readers get older.

Our own data suggests that, at least for now, ebooks work differently. The chart shows that consumption of ebooks on eBooks.com is in inverse proportion to the user’s age.

In fact, 62% of ebook purchases are made by people aged between 18 and 45. If over time — I mean generations — the age demographics of the ebook market come to match the current current print-book age demographic, then it’s fair to project a bright future for the digital format.

Who's Buying Ebooks

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2 COMMENTS

  1. […] otro lado, eBooks.com ha revelado que sus mejores clientes todavía están en la universidad y que «el 62% de las compras de libros electrónicos son realizadas por personas de entre 18 y 45 […]

    An article published in Vox about the revolution of electronic books, ensures that the digital natives of Generation Z, the millennium generation, have very little interest in buying electronic books: «They are attached to their phones, they love social networks, but when it comes to reading a book, they want the print ».

    However, this article in The Digital Reader ensures that this is not true. To begin with, the most recent Pew Research Center reading survey showed that the 18 to 29 year old segment, which includes the end of the millennium generation, was the one that most likely read and bought an e-book in the last 12 months.

    On the other hand, eBooks.com has revealed that its best clients are still in college and that “62% of e-book purchases are made by people between 18 and 45 years old” (The Digital Reader, 2 minutes).

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